A********* Marketing Institute

What could have happened to this authority marketing professional certification site that lead to its traffic dropping from an average 1,000 page views per day to nearly nil? Auditing now! Don’t be shellfish…

Invited to Hold an Orientation at the Department of Trade and Industry (DTI) Office in Makati

Today, I just had a phone conversation with Denise of Google Philippines regarding a possible collaboration with Google Philippines to hold an SEM orientation at the DTI office in Makati! I’ll be holding a meeting with my staff tomorrow to talk about this opportunity. Such a flattering experience! 🙂 Don’t be shellfish…

When to Use Cost per Conversion (CPA) as an Adwords Metric?

Adwords Metric

Also known as cost per acquisition, this metric isn’t always the best way to measure your Adwords campaigns. This might sound contrary to popular belief, however, it’s simply logic that’ll tell you that if you have a campaign that sells consumer goods with prices ranging from $10 to $1,000, it’s easy to see that a […]

Why Use Adwords?

How to Improve Google Adwords

If you’re fairly new to digital marketing, I’m pretty sure you will come to the crossroads where you will have to choose a side between PPC (Pay Per Click?) or paid Internet Marketing or Search Engine Optimization (SEO) or Organic Internet Marketing. Of course there are businesses w? enough budget to attack from all sides […]

Should SEO Strategies Be Your Only Main Online Marketing Strategy?

It’s difficult to talk about online marketing strategies without mentioning Search Engine Optimization (SEO). Primarily geared in letting websites and webpages stay in the first page of a search engine’s search results page, search engine optimization strategies are ideally made to maximize the power of search engines in reaching an audience, leading users with search […]

Active Participation in Blogger Societies with Online Marketing Strategies

The internet is virtually unlimited with all the possibilities and potentials for marketing strategies to reach and be at their highest of expectations and aspirations. Also, the implementation of marketing strategies online is cost effective, requiring only the most minimum of costing values in spreading a message, announcing a new product or a heralding new […]

Organic Search Results – How You Can Benefit from It

If you’ve ever bought something off the web from reading a real and honest recommendation about it, then you’ve come across organic content. In its basic sense, organic content is an unpaid information or advice found on various blogs or websites telling their experience on the specific product or service (as opposed to commercialized ads […]

A Look Back at the History of Social Networking

While social media marketing may be a relatively new development, social networks themselves have been around for quite some time, long before sites like Twitter, Facebook and YouTube were even thought of. Contrary to popular belief, social media has a long history, beginning with the very first email sent from one computer to another—even that […]

SEO Resolutions for the New Year

The month of January is a time when resolutions are made, most of which end up being broken or forgotten as the year progresses. Still, the first month of the year always ushers in new things. It’s also a great time to correct mistakes and bad habits of the past, and look back to see […]

What to Expect in Web Design for 2011

Happy New Year from all of us here at Online Marketing Philippines! 2010 has been an awesome year for the Internet and technology in general. Every year always brings a new set of changes, but the past 12 months have been packed with some amazing stories—a truly fitting end to the decade. From Facebook’s incredible […]