In one of our email conversations with the team early this month, we talked about how to track conversions, specifically our best practice in conversion tracking. The team has been noticing an increasing disconnect between the reported number of conversions reported on Analytics and Adwords GUI and this prompted us to write about this blog […]
From 0 Conversions to 2 Conversions in 30 Days Sometimes, it’s hard to get even a single conversion, but having zero conversion in 30 days is just not acceptable. At least, there should be an online inquiry or a call on the phone in a month’s time. But that’s exactly what happened with this client. […]
An ad group created on July 21, 2015 did not generate any ad views, clicks, or conversions for four months. PayPerClick.ph found there were relevant keywords that weren’t added to the ad group, which users extensively used in their search (based on analytics). In fact, 11 out of the top 25 search terms were variations […]
Does Paid Traffic Affect Organic & Other Non-paid Traffic for E-commerce Sites? Google Says NO. They Lied!
After a good discussion by Jun Baranggan that SEO & PPC should be holding hands instead of breaking them during this year’s Digital Marketing Meet-up, I was intrigued by the fact that some still think PPC has the capacity to “cannibalize” organic traffic. Given the numerous combinations of variables in a campaign, there’s no doubt […]
We are growing again! We are looking for a creative individual to join our family as a Copywriter for Internet marketing Campaigns
PayPerClick.ph, is a full service Digital Marketing Agency that has been growing since 2006. It is the 1st and only certified Google Adwords Partner in Cebu. The agency specializes in pay per click pay per click (PPC) marketing (through Google Adwords, Yahoo/Bing Ad Center, Facebook, LInkedIn, and other mediums), Copywriting, Social Media Marketing (SMM), and Creative Marketing. We are looking for creative […]