This is one of the many reasons why any business serious in making it on the internet should get a Google Adwords Certified Partner to help them with their PPC campaigns!
This screenshot shows one of our web properties earned an estimated $6.70 for just 1 click thanks to one of the many Adwords advertisers out there who clearly have the money to burn on the display network or he just don’t know what he’s doing.
Why you may ask?
You never bid high on the display network because you aren’t there to make a “direct return” from what you spend on it. The Adwords display network is there for businesses to get as much impressions as they can on a given budget. Simply put, it’s there for B-R-A-N-D-I-N-G and not conversions.
Then again, I could be wrong. What do you think?