With almost everyone in the world having access to a computer with an internet connection, online video has undoubtedly come into its own. YouTube’s seemingly overnight success, although a few years in the making, has changed the landscape of advertising and marketing, now giving “power” to the average internet surfer and allowing him, or her, to create the “next big thing” on the web. Because of this trend, Viral Video Marketing is now considered to be a real method of promoting one’s website, business, or product, with brands and corporations such as Gatorade, Nintendo, and Old Spice, making use of unique promotional techniques to create viral hits on the web.
Online videos however, aren’t just limited to sites such as YouTube, MySpace, and Daily Motion. Webmasters and those who maintain blogs can now copy the codes of videos and paste it on their sites, thereby extending their reach and helping create the next online sensation.
The thing about viral video marketing that makes it hard to grasp for some, is that there isn’t really a definitive description as to what a viral video is. Is it a video that gets 100,000 views, or 1 million? Adding to this are the skeptics who say that only 2 percent of online videos have gone viral. While that percentage may be hard to confirm, it’s quite true that getting a video to go viral is difficult.
Therefore, your goal shouldn’t be to get a million or more views. It’s best to stay realistic, and work on exposing your videos on the web as much as you can. Fortunately for you, there are numerous tools and techniques designed to make this happen, and all it takes is a bit of internet savvy, and a lot of unique ideas to be successful.
We can help you put together a web video strategy that will suit your needs, whether it’s extending the scope of your current crop of videos, creating new material, or developing a video channel on video-sharing sites. We’re just an email away for your next video.