Does Paid Traffic Affect Organic & Other Non-paid Traffic for E-commerce Sites? Google Says NO. They Lied!

PPC Effect Study on Other Sources

After a good discussion by Jun Baranggan that SEO & PPC should be holding hands instead of breaking them during this year’s Digital Marketing Meet-up, I was intrigued by the fact that some still think PPC has the capacity to “cannibalize” organic traffic. Given the numerous combinations of variables in a campaign, there’s no doubt […]

Why Use Adwords?

How to Improve Google Adwords

If you’re fairly new to digital marketing, I’m pretty sure you will come to the crossroads where you will have to choose a side between PPC (Pay Per Click?) or paid Internet Marketing or Search Engine Optimization (SEO) or Organic Internet Marketing. Of course there are businesses w? enough budget to attack from all sides […]