We’ve been in digital marketing since 2008, and though we don’t consider ourselves as gurus as we know how dynamic the industry is and that we always have to adapt and keep learning to stay on top of our game, we do know Google enough to know that Google is still the top dog in […]
From 0 Conversions to 2 Conversions in 30 Days Sometimes, it’s hard to get even a single conversion, but having zero conversion in 30 days is just not acceptable. At least, there should be an online inquiry or a call on the phone in a month’s time. But that’s exactly what happened with this client. […]
An ad group created on July 21, 2015 did not generate any ad views, clicks, or conversions for four months. PayPerClick.ph found there were relevant keywords that weren’t added to the ad group, which users extensively used in their search (based on analytics). In fact, 11 out of the top 25 search terms were variations […]
Does Paid Traffic Affect Organic & Other Non-paid Traffic for E-commerce Sites? Google Says NO. They Lied!
After a good discussion by Jun Baranggan that SEO & PPC should be holding hands instead of breaking them during this year’s Digital Marketing Meet-up, I was intrigued by the fact that some still think PPC has the capacity to “cannibalize” organic traffic. Given the numerous combinations of variables in a campaign, there’s no doubt […]
If you’re fairly new to digital marketing, I’m pretty sure you will come to the crossroads where you will have to choose a side between PPC (Pay Per Click?) or paid Internet Marketing or Search Engine Optimization (SEO) or Organic Internet Marketing. Of course there are businesses w? enough budget to attack from all sides […]