Adding “Years of Service” in Text Ads Increases Conversions by ∞% and Calls by 16.98% – Case Study

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From 0 Conversions to 2 Conversions in 30 Days Sometimes, it’s hard to get even a single conversion, but having zero conversion in 30 days is just not acceptable. At least, there should be an online inquiry or a call on the phone in a month’s time. But that’s exactly what happened with this client. […]

Beginner Adwords Strategy Ups Conversions by 500% in 1 Month – Case Study

Keywords-Vs-search-terms

An ad group created on July 21, 2015 did not generate any ad views, clicks, or conversions for four months. PayPerClick.ph found there were relevant keywords that weren’t added to the ad group, which users extensively used in their search (based on analytics). In fact, 11 out of the top 25 search terms were variations […]

Does Paid Traffic Affect Organic & Other Non-paid Traffic for E-commerce Sites? Google Says NO. They Lied!

PPC Effect Study on Other Sources

After a good discussion by Jun Baranggan that SEO & PPC should be holding hands instead of breaking them during this year’s Digital Marketing Meet-up, I was intrigued by the fact that some still think PPC has the capacity to “cannibalize” organic traffic. Given the numerous combinations of variables in a campaign, there’s no doubt […]