Beginner Adwords Strategy Ups Conversions by 500% in 1 Month – Case Study

Keywords-Vs-search-terms

An ad group created on July 21, 2015 did not generate any ad views, clicks, or conversions for four months. PayPerClick.ph found there were relevant keywords that weren’t added to the ad group, which users extensively used in their search (based on analytics). In fact, 11 out of the top 25 search terms were variations […]